項(xiàng)目名稱：“如意餛飩”蘇州萬(wàn)科美好薈店

項(xiàng)目業(yè)主：蘇州如意餛飩有限公司

項(xiàng)目地點(diǎn)：江蘇，蘇州

項(xiàng)目面積：90m2

空間設(shè)計(jì)單位：CHAO巢羽設(shè)計(jì)事務(wù)所

項(xiàng)目設(shè)計(jì)師：梁飛 王星

使用材料：亞克力，金屬烤漆板，機(jī)理涂料，水磨石

設(shè)計(jì)周期：10/2019-11/2019

施工周期：11/2019-12/2019

攝影師: SONGPHOTOGRAPHY

西漢揚(yáng)雄所作《方言》中提到“餅謂之飩”，餛飩是餅的一種，差別為其中夾肉餡，經(jīng)蒸煮后食用；若以湯水煮熟，則稱“湯餅”。 古代中國(guó)人認(rèn)為這是一種密封的包子，沒有七竅，所以稱為“渾沌”，依據(jù)中國(guó)造字的規(guī)則，后來(lái)才稱為“餛飩”。

In dialect written by Yang Xiong in the Western Han Dynasty, it is mentioned that "pancakes are called" dumplings ". Wonton is a kind of pancakes. The difference is that it's filled with meat and eaten after cooking. If it's cooked in soup, it's called" soup pancakes ". The ancient Chinese thought that it was a kind of sealed bun without seven orifices, so it was called "chaos". According to the rules of Chinese character making, it was later called "wonton".

（前代店鋪店招形象）

作為連鎖門店超2500家的餐飲連鎖品牌，在發(fā)揚(yáng)革新“中華名小吃”時(shí)代內(nèi)涵的同時(shí)選擇聯(lián)手CHAO巢羽設(shè)計(jì)事務(wù)所，為其打造全新的第五代餐飲空間。

As a catering chain brand with more than 2500 chain stores, we choose to join hands with Chao Chao Yu design firm to create a new fifth generation catering space while carrying forward and innovating the Era Connotation of "Chinese famous snacks".

（店招升級(jí)效果）

通過對(duì)“如意餛飩”文化的詳細(xì)了解，對(duì)其前四代空間的細(xì)致梳理，對(duì)同行業(yè)同類型的競(jìng)爭(zhēng)品牌的深入研究，面對(duì)現(xiàn)有開店超2500家的餐飲品牌空間，CHAO本著在空間的創(chuàng)造性，適應(yīng)性表達(dá)的同時(shí)，兼顧空間風(fēng)格的可復(fù)制性，造價(jià)的可控性的原則，最終以“手作工坊”的設(shè)計(jì)理念，從“優(yōu)化店招形象”“升級(jí)空間燈光系統(tǒng)”“優(yōu)化餐位用餐方式”“提升空間品牌屬性”“強(qiáng)化空間文化內(nèi)涵”五個(gè)方面，對(duì)其第五代餐飲空間做了全新的闡述。
Based on the principle of creativity in space, adaptive expression, taking into account the replicability of space style, the controllability of cost, and finally "handmade workshop" ”Based on the design concept of "optimizing the image of the store", "upgrading the space lighting system", "optimizing the way of dining", "improving the space brand attribute" and "strengthening the space cultural connotation", the fifth generation of the catering space is expounded.
▼空間結(jié)構(gòu)示意圖

▼項(xiàng)目平面

入口處，石磨在麥田里磨著新鮮的麥子，表達(dá)了“如意餛飩”秉持的精選食材原則，“全球優(yōu)質(zhì)高筋小麥”“真空打粉筋道爽滑”是餛飩皮的特點(diǎn)和要求。而墻壁上的柜體便是給準(zhǔn)備包好的餛飩的展示空間，讓客人看得見，吃得著。

At the entrance, the stone mill grinds the fresh wheat in the wheat field, expressing the principle of selected ingredients held by Ruyi wonton. The characteristics and requirements of the wonton skin are "global high-quality high gluten wheat" and "vacuum beating flour and smooth tendons". The cabinet on the wall is a display space for the packed wonton, which can be seen and eaten by the guests.

餛飩作為中華傳統(tǒng)美食，早期只是在街邊的草棚下品嘗，為了契合傳統(tǒng)的用餐環(huán)境，迎合大眾對(duì)餐飲空間環(huán)境的要求，在全新的如意餛飩第五代店中，便可在大小錯(cuò)落的屋檐之下覓食。而一行的友人，也可透過朦朧的隔斷互相照應(yīng)。

As a traditional Chinese food, wonton was only tasted in the grass shed on the street in the early stage. In order to fit the traditional dining environment and meet the public's requirements for the dining space environment, in the new Ruyi wonton fifth generation store, you can find food under the eaves of the scattered sizes. And the friends of the party can also look after each other through the hazy partition.

墻壁上掛滿的招牌菜名，在裝飾美化的同時(shí)兼顧實(shí)用性，為客人帶來(lái)一絲建議。

The wall is covered with signboards and dishes, which not only decorate and beautify, but also give consideration to practicability, and bring some suggestions to the guests.

美味的餛飩不需要遮掩，透過窗子，便可察覺一二。

The delicious wonton doesn't need to be covered. It can be detected through the window.

▼效果圖

▼項(xiàng)目立面圖

▼其它店鋪