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在社會消費(fèi)日趨乏力的當(dāng)下，代表悠閑生活方式的咖啡廳和酒吧，卻依然如此火爆。當(dāng)面對社交媒體上海量的打卡照片，似乎越來越難以選擇，人們也更期待新的商業(yè)模式來喚醒沉悶體驗(yàn)。如何能將白天和夜晚的不同社交場景融合，利用不同業(yè)態(tài)的互補(bǔ)，營造豐富時髦的場景體驗(yàn)。為此，CARE PARTNER與設(shè)計(jì)師肖懿展再度聯(lián)手，在成都進(jìn)行了一次頗有意義的煥活嘗試。

Coffee shops and bars, which represent a leisurely lifestyle, are still popular at a time when social consumption is becoming increasingly weak. When faced with a flood of clock-in photos on social media, it seems increasingly difficult to choose, and people are looking for new business models to wake up the dull experience. How to integrate different social scenes of day and night, and make use of the complementarity of different business forms to create rich and fashionable scene experience? To this end, CARE PARTNER and designer Xiao Yizhen cooperated again and carried out a meaningful revitalizing attempt in Chengdu.

▼項(xiàng)目概覽，overall of the project ? 李恒

在最新的城市夜生活指數(shù)排行中，成都再次躺贏。在“反內(nèi)卷”之余，豐富多彩的生活衍生出商業(yè)模式的革新變化，而CARE PARTNER也在這座遍布生活細(xì)節(jié)的城市中，用簡約的空間和多變的氛圍呈現(xiàn)，持續(xù)尋找當(dāng)下都市青年“孤獨(dú)”問題的解答。

In the latest city nightlife index, Chengdu once again won. In addition to the “reverse inner volume”, the rich and colorful life has derived the innovation and change of the business model, and CARE PARTNER is also present in this city full of life details, with simple space and changeable atmosphere, constantly looking for the answer to the “l(fā)oneliness” problem of the current urban youth.

▼簡約的空間和多變的氛圍，simple space and changeable atmosphere ? 李恒

作為CARE PARTNER 品牌與設(shè)計(jì)師肖懿展的第二次合作，成都CP延續(xù)了杭州首店的微生態(tài)觀念，在對流浪寵物關(guān)照的基礎(chǔ)上，擁有自己獨(dú)特的風(fēng)格表達(dá)：引入全天候生活場景的串聯(lián)，借助多媒體燈光的延續(xù)，在現(xiàn)場體驗(yàn)的豐富感受之上，用咖酒模式的新思路形成本土表達(dá)的力量，為社交場景帶來豐富有趣的體驗(yàn)。

As the second cooperation between CARE PARTNER brand and designer Xiao Yizhan, Chengdu CP continues the micro-ecological concept of the first store in Hangzhou, and has its own unique style expression on the basis of caring for stray pets: By introducing the series of all-weather life scenes and the continuation of multimedia lighting, based on the rich experience of the scene, the new idea of coffee and wine mode forms the power of local expression, bringing rich and interesting experience for the social scene.

▼樓梯，staircase ? 李恒

是CP更是CP！CP is more than CP!

CARE PARTNER 的命名，源于主理人對于流浪寵物的收容關(guān)愛。所以設(shè)計(jì)團(tuán)隊(duì)在立項(xiàng)之初，就考慮用開放的形式擁抱社區(qū)。CP既代表了品牌核心的人文關(guān)懷，更指向了每個都市人逃離孤獨(dú)的渴望。團(tuán)隊(duì)希望借此喚醒社群中人與人的交流，讓每顆心都能在身邊找到撫慰。

The name “CARE PARTNER” comes from the owner’s care for stray pets. So from the beginning of the project, the design team considered embracing the community with an open form. CP not only represents the humanistic care at the core of the brand, but also points to the desire of every urbanite to escape loneliness. The team hopes to awaken the communication between people in the community, so that every heart can find comfort around.

▼FOR PETS寵物休息站，Pet rest station ? 李恒

在沿街設(shè)置幾張外擺的桌椅，在咖啡館中以屢見不鮮。而CARE PARTNER卻將過渡灰空間變成了社群休閑的自發(fā)聚集地。以“綠色站臺”為概念，將室外區(qū)域打造成半開放的公共空間。在設(shè)計(jì)上使用圓形的鏤空天頂向酒店落客區(qū)的概念致敬，為豐富的灌木植被開辟自由生長的空間，也令到達(dá)都充滿儀式感。而下方的不銹鋼支架還增加了貼心的橫桿設(shè)置，方便作為寵物牽繩的固定點(diǎn)著力。

Set up a few tables and chairs along the street, in the cafe is common. CARE PARTNER turns the transitional gray space into a spontaneous gathering place for community leisure. With the concept of “green platform”, the outdoor area is transformed into a semi-open public space. The circular hollowed out ceiling is used in the design to pay tribute to the concept of the hotel drop-off area, opening up space for the rich shrub vegetation to grow freely, and making the arrival full of ritual feeling. And the lower stainless steel bracket also increases the intimate bar setting, convenient as a pet leash fixed point focus.

▼以“綠色站臺”為概念的半開放公共空間，”green platform” semi-open public space ? 李恒

▼圓形的鏤空天頂向酒店落客區(qū)的概念致敬，the circular hollowed out ceiling ? 李恒

通過“寵物休息站”的品牌理念輸出，向社區(qū)傳遞了友好的邀請信號：任何人都可以帶著自己的寵物來到這里交流。設(shè)計(jì)團(tuán)隊(duì)希望通過舒適清新的公共空間，在商業(yè)以外融入更多人文關(guān)懷，拉近心靈之間的距離。

Through the brand idea output of “Pet rest station”, it sends a friendly invitation signal to the community: anyone can bring their pet to communicate here. Through comfortable and fresh public space, the design team hopes to integrate more humanistic care outside of business and narrow the distance between hearts.

▼由“寵物休息站”看咖啡/酒吧室內(nèi)入口，viewing the entrance from the “Pet rest station” ? 李恒

日咖夜酒的生活變調(diào)Day coffee night wine life change tone

咖啡與酒文化的本質(zhì)，是追尋“放松”、“自由”的生活方式與狀態(tài)，而成都的悠閑正和這種特質(zhì)不謀而合。結(jié)合CARE PARTNER “日咖夜酒”的體驗(yàn)方式，設(shè)計(jì)將兩種消費(fèi)場景融合到同一空間，在全時段的商業(yè)模式中，創(chuàng)造豐富多變的體驗(yàn)。

The essence of coffee and wine culture is the pursuit of “relaxed” and “free” lifestyle and state, and Chengdu’s leisure coincides with this characteristic. Combined with the experience mode of CARE PARTNER “Day coffee night wine”, the design integrates the two consumption scenes into the same space, creating a rich and changeable experience in the business model of the whole period.

▼入口，entrance ? 李恒

▼入口座位區(qū)日景，day view of the seating area at the entrance ? 李恒

灰色的水磨石從戶外蔓延至室內(nèi)，在瓷磚、水泥和綠植的共同作用下，不同的觸感和肌理相互融合，室內(nèi)外的空間邊界也逐漸模糊，延續(xù)了溫潤動人的空間質(zhì)感。吧臺上方的菜單以“方”與“圓”對兩種休閑方式進(jìn)行區(qū)分，而較高的菜單設(shè)置，方便身處二樓的消費(fèi)者也能輕松點(diǎn)選飲品。

Grey terrazzo spreads from outdoor to indoor. Under the joint action of ceramic tile, cement and green plants, different touch and texture blend with each other, and the boundary between indoor and outdoor space is gradually blurred, continuing the warm and touching space texture. The menu above the bar is “square” and “round” to distinguish the two kinds of leisure, and the higher menu Settings, so that consumers in the second floor can easily choose drinks.

▼吧臺，bar counter ? 李恒

▼吧臺上方的菜單以“方”與“圓”對兩種休閑方式進(jìn)行區(qū)分，the menu above the bar is “square” and “round” to distinguish the two kinds of leisure ? 李恒

▼菜單細(xì)部，details of the menu ? 李恒

▼灰色的水磨石與綠植從戶外蔓延至室內(nèi)，grey terrazzo and plants spread from outdoor to indoor ? 李恒

深入生活的本質(zhì)，我們慢慢發(fā)現(xiàn)，自己與細(xì)微感動的連接越來越少。或許每個人都在尋找一種純粹的體驗(yàn)，所以CARE PARTNER的室內(nèi)并沒有加入過多的裝飾元素，設(shè)計(jì)通過簡潔的白色鋼構(gòu)呈現(xiàn)，并將燈帶做了隱形化處理，來解決空間結(jié)構(gòu)和美觀度問題，為光與色的表演留出了充足的空間。

Going deep into the nature of life, we slowly find ourselves less and less connected with subtle touches. Perhaps everyone is looking for a pure experience, so the interior of CARE PARTNER does not add too many decorative elements. The design is presented by simple white steel structure, and the lamp belt is made invisible to solve the problems of space structure and aesthetics, leaving enough space for the performance of light and color.

▼簡潔的白色鋼構(gòu)，simple white steel structure ? 李恒

▼近景，details ? 李恒

▼由中庭看二層座位區(qū)，viewing the upper floor from the atrium ? 李恒

基于酒精和咖啡兩種不同生活狀態(tài)的融合，設(shè)計(jì)團(tuán)隊(duì)打破了咖啡廳的既定印象，在氛圍營造中大膽嘗試酒吧的燈光感受，將空間的軟性塑造交給不斷變幻的色彩，用早C晚A的鏈接方式，表達(dá)年輕一代的對于線下交流的真實(shí)渴望。一杯溫情的暖飲，一杯搖晃的微醺，塑造著品牌與消費(fèi)者之間的情感紐帶與感官鏈接。

ased on the integration of alcohol and coffee, the design team broke the established impression of the cafe, boldly tried the lighting experience of the bar in the atmosphere creation, and gave the soft shaping of the space to the ever-changing colors. With the link way of early C and late A, the real desire of the young generation for offline communication was expressed. A cup of warm drink and a cup of shaking tipsy shape the emotional bond and sensory link between the brand and consumers.

▼二層空間，upper floor ? 李恒

▼由二層看菜單，viewing the menu from the upper floor ? 李恒

▼不斷變幻的色彩，the ever-changing colors ? 李恒

CARE PARTNER始于咖啡，卻不止步于咖啡。空間中的桌椅與家具均采用小尺度的輕量形體，以模塊化組合的形式呈現(xiàn)。在輕松舒適之余，更能適應(yīng)多變的功能與使用場景。除了開放的社交場域，空間中還專門設(shè)置了較為私密的獨(dú)立小包廂。通過隱形的上推式玻璃窗和隱形門，消減獨(dú)立區(qū)域在開放空間中的存在感，并將變幻的燈光避開獨(dú)立區(qū)域，為會議、沙龍等活動提供了親近多元的社交場景。

CARE PARTNER starts with coffee, but doesn’t stop with coffee. The tables, chairs and furniture in the space adopt small scale and lightweight shapes, presented in the form of modular combination. In addition to ease and comfort, more adaptable to changing functions and use scenarios.

▼細(xì)部，details ? 李恒

貓與人的生態(tài)兼容Cats are ecologically compatible with humans

如果說CARE PARTNER 的形色是表象，那么植根品牌基因的人文主義，則代表了設(shè)計(jì)與品牌生長的深度互融。與首店不同，設(shè)計(jì)團(tuán)隊(duì)這次選擇將寵物收養(yǎng)區(qū)設(shè)置在吧臺的正對面。在人們點(diǎn)單等待的片刻，也可以感受與這些都市精靈們親近。這種善意不僅在體現(xiàn)在物質(zhì)條件的關(guān)照，也對照了品牌深切的人文初衷。考慮到寵物們的心理健康，使用玻璃房劃分獨(dú)立的空間區(qū)域，讓人們在感受可愛生靈、融化鈍感內(nèi)心的同時，保持充分的距離，以減少寵物們的應(yīng)激反映。同時形成品牌的獨(dú)特記憶點(diǎn)，在商業(yè)之上賦予品牌更加親和友善的視覺形象。

If the lighting and colorur of CARE PARTNER is the surface of branding , then the humanism rooted in the brand gene represents the deep integration of design and brand growth. Unlike the first store, the team chose to place the pet adoption area directly opposite the bar. While people are waiting for their order, they can also feel close to these urban elves. This kindness not only reflected in the material conditions of the care, but also against the brand’s deep humanistic intention. Considering the mental health of pets, the glass room is used to divide the independent space area, so that people can feel the lovely creatures and melt the dull heart at the same time, keep a sufficient distance, so as to reduce the stress of pets. At the same time, the unique memory point of the brand is formed, which gives the brand a more friendly and friendly visual image on the business.

▼寵物玻璃房，Pet glass house ? 李恒

人們需要與自然親近，這對遺失的城市精靈們來說同樣重要。室內(nèi)綠色植物的引入，呼應(yīng)了微縮自然的真實(shí)性，也傳遞了品牌對待生命的善意。CARE PARTNER 的出現(xiàn)，是Z時代群體對當(dāng)代生活的一種回應(yīng)。它不僅代表了一種消費(fèi)方式的革新，更是新生力量對于都市節(jié)奏的真實(shí)反饋。

People need to connect with nature, which is also important for the lost city elves. The introduction of indoor green plants echoes the authenticity of miniature nature and conveys the goodwill of the brand towards life. The emergence of CARE PARTNER is a response of the group of Age Z to contemporary life. It not only represents a kind of consumption mode innovation, but also the real feedback of new forces to the urban rhythm.

▼由寵物區(qū)看座位區(qū)，viewing the seating from the glass house ? 李恒

一展設(shè)計(jì)將品牌的人文關(guān)懷與潮流態(tài)度結(jié)合，通過可視化的燈光語言與多變情景設(shè)置，將咖啡、酒的跨文化融合與寵物關(guān)懷的人文命題解碼，讓品牌逐漸轉(zhuǎn)變成一種消費(fèi)習(xí)慣，催生出新的線下社交互動模式。在未來，傳統(tǒng)業(yè)態(tài)內(nèi)核的活力將被當(dāng)代需求持續(xù)喚醒，以模式更迭與潮流語言的結(jié)合為手段，關(guān)照當(dāng)代年輕消費(fèi)群體的真實(shí)渴望，以更先鋒的表達(dá)來激發(fā)更廣闊的潛在需求。

Yizhan design combines the humanistic care of the brand with the attitude of the trend, and decodes the humanistic proposition of the cross-cultural integration of coffee and wine and the care of pets through visual lighting language and changing scene setting, so that the brand is gradually transformed into a consumption habit and a new offline social interaction mode is generated. In the future, the vitality of the core of the traditional business will be continuously awakened by the contemporary demand. By means of the combination of mode change and fashion language, the real desire of the contemporary young consumer groups will be taken care of, and the potential demand will be stimulated by more pioneering expression.

▼寵物玻璃房內(nèi)部，interior of the Pet glass house ? 李恒