隨著消費群體的年輕化，營銷模式的邊界逐漸消解，商業空間的想象被完全打開。RESTONIC美國蕾絲床墊，全球五大床墊品牌之一，創立于1938年，至今已有85年歷史。希望借助品牌空間的更新，在品牌積淀的基礎上再赴新程。

With the evolving youthfulness of the consumer demographic, the boundaries of marketing paradigms are increasingly blurred, unleashing the full potential of commercial imagination. RESTONIC, one of the world's top five mattress brands hailing from the U.S., established in 1938, boasts an illustrious 85-year legacy. With aspirations to rejuvenate its brand presence, the company is poised to embark on new journeys, building upon its profound heritage.

基于商業邏輯與產品屬性，RESTONIC美國蕾絲床墊智能體驗館從形態到布局，以多元之思考，獨具之設計聚焦于品牌本身，達到場域、品牌、產品的有機統一。

Driven by commercial rationale and product essence, the RESTONIC Intelligent Experience Gallery is thoughtfully crafted from form to layout, reflecting a diverse mindset. Singular in design, it underscores the brand's essence, achieving a harmonious integration of venue, brand, and product.

建筑與輪廓

Architecture and Silhouette

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從遠古歷史到近代文明、從東方古典園林到西方現代建筑，都能看到斜坡屋頂之身影。作為古今中外通用的建筑語言，斜坡屋頂猶如建筑特有的視覺藝術，徐緩傾斜的屋檐、優雅對稱的直線，讓單一的建筑有了更多的想象呈現。設計提取斜坡屋頂之經典元素，以內嵌之設計手法，于建筑之內再造建筑。

Tracing back from ancient times to contemporary civilizations, from Eastern classical gardens to Western modern architecture, the inclined roof has always made its mark. A ubiquitous architectural motif, transcending time and geography, the sloping roof stands as a visual art unique to architecture. Its gradual incline, complemented by elegant symmetrical lines, imbues a structure with broader imaginative horizons. This design gleans inspiration from this classic roof element, employing a nested approach to craft architecture within architecture.

另一層面，家以宀為頂，宀由甲骨文形似房屋斜頂的側視形演化而來。形與意、建筑與室內，殊途同歸，對產品屬性做出相應的情感回應。

On another note, the ancient ideogram for 'home' depicts a slanting roof, derived from oracle bone inscriptions: “宀”. Form aligns with meaning, interior meets architecture – converging paths that evoke an emotional response congruent with product attributes.

建筑輪廓由木質的結構構筑，井然有序的隔柵描繪著光與影的變幻，通透且飽含節奏，空間如同一曲舒緩的音樂循序深入，將人帶入產品體驗的情緒之中。

The architectural outline, structured in wood, meticulously delineates the interplay of light and shadow. Transparent and rhythmically sequenced, the space resonates like a serene melody, immersing visitors into the emotive core of the product experience.

空間的詩意

Poetry of Space

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體驗館位于家居中心一層，有著高聳的空間優勢，利用建筑之層高在中庭設置開口天窗，燈膜與水紋玻璃的巧妙置入，使得天窗亦幻亦真，虛實難辨，構成超越空間自身的自然意趣。

Located on the first floor of the Home Center, the Experience Gallery benefits from an elevated spatial design. Leveraging the building's height, a skylight graces the atrium, artfully interspersed with lighting membranes and water grained glass. This creates an ethereal illusion, blurring the lines between reality and fantasy, crafting a nature-inspired intrigue that transcends the confines of the space.

由家居鋪排展開場景敘事，成就庭院的圍合姿態。四周建筑從各個方向向中庭聚攏，又通達四處，空間的詩意蘊含其間。界面、路徑、空間、景觀，層層遞進，佇立其間，一切存在不僅可觀可賞，更是真實可觸。

Environments unfold through house setups, creating a narrative that encapsulates the essence of a courtyard. Surrounding structures converge towards the atrium from all directions, and interconnecting. Within, one discerns the poetic undertones of the space. Interfaces, pathways, expanses, and vistas unfold layer upon layer. Standing amidst it all, everything not only delights the eye but also beckons to be touched and felt.

流動與場域

Fluidity and Domain

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窗，空間之眼，既親密又疏離。透過窗，遠處的光景如在眼前；著于口，給予明確的界限與過渡。床墊的特別之處在于不同的個體，體感完全不同，以窗為界建立適當分區，過濾不必要的紛擾，開放又足以隱秘。

Windows, the eyes of space, bridge the intimate and the distant. Through them, vistas afar seem close at hand; they delineate boundaries while facilitating transitions. The uniqueness of a mattress lies in its distinct tactile experience for every individual. Using windows as dividers establishes zones that filter out unnecessary distractions, offering an environment that's both open yet private.

場域與場域之間相融共通，空間動線靈活可變，流動性盡顯。智能系統的納入，空間在流動之上擁有更大的自由，燈光與幕簾，開與合，逐步喚醒意識感官，即使在白晝亦能創造如夢之境的體驗。

Domains seamlessly integrate with each other, creating a space with fluid and adaptive pathways. The incorporation of intelligent systems allows even greater spatial freedom. Lighting and curtains, their opening and closure, gradually awaken sensory perception, crafting dreamlike experiences even in broad daylight.

品牌之語境

Context of the Brand

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“夢開始的地方”作為Restonic的Slogan給人以無限遐想，由此啟發，將其轉化成可感知的視覺語言。側入口設有八分之一的月亮裝置球體，經由不銹鋼鏡面反射，人在不同角度觀賞，月亮的形態亦不相同，有如月的陰晴圓缺，既是隱喻又布滿想象。

"Where dreams begin," as Restonic's slogan, ignites boundless imagination. Drawing inspiration from this, it is transformed into a tangible visual language. The side entrance features a one-eighth moon installation. Reflected by stainless steel mirrors, the moon appears differently from various angles, reminiscent of its ever-changing phases—a metaphor rich in imaginative depth.

Restonic由rest和tonic組成，意為通過充分的休息，徹底恢復精神與活力的睡眠觀念。主入口作為品牌的第一道視線，在左右兩邊分別嵌入完整與二分之一的月亮球體，增強空間記憶也伴隨著趣味互動，更寄寓了從此走入詩意的良夜，獲得每晚安穩好眠。

"Restonic" merges "rest" and "tonic," encapsulating the philosophy of sleep as a rejuvenation of mind and spirit through ample rest. At the main entrance—the brand's first impression—full and half-moon installations are embedded on either side, enhancing spatial recall and offering playful interaction. They symbolize stepping into poetic nights, ensuring peaceful slumber with every dusk.

商業空間是品牌表達與輸出的重要場所，空間的構建需對品牌理念有一定的深度理解與認知，從而引領和激發個體對品牌的興趣與感知，最終實現空間、商業、品牌三位一體的完整表達。

Commercial spaces are pivotal for brand articulation and projection. Crafting such spaces requires a profound understanding and appreciation of the brand's ethos, guiding and igniting individual interest and perception of the brand. The end goal is a harmonious melding of space, commerce, and brand into one cohesive expression.

項目信息

Information

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項目名稱：RESTONIC美國蕾絲床墊智能體驗館

Project Name: RESTONIC Mattress Smart Experience Center

項目甲方：運時通(中國）家具有限公司

Client：STYLUTIONINTL(CHINA)CORP.

設計單位：廣州簡美設計

Design Unit: Guangzhou Jenme Design

設計主創：陸奕

Designer: Jelun Lu

設計團隊：王美玲、郭佳豪、沈夢妮

Design Team: Meiling Wang, Jiahao Guo, Mengni Shen

燈光設計：吳景? / 赫光照明設計

Lighting Design: Jimmy Wu / Hesper Lighting Design (Guangzhou) Co., Ltd

智能控制：積?智能科技有限公司

Intelligent Control: Building Block Intelligent Technology Co., LTD

軟裝配飾：何健?/簡美家居

Soft Decoration: Jianxing He / Jenme Home

施?單位：?州協創建筑裝飾?程有限公司

Construction Unit: Guangzhou Xiechuang Building Decoration Engineerng Co., LTD

竣?時間：2023年7?

Completion Date: July 2023

項?地址：中國?州

Project Address: Guangzhou, China

建筑?積：300㎡

Building Area: 300 square meters

項?攝影：林燦宇、?州?象視覺

Project Photography: Lin Canyu, Guangzhou elephant photography

?案撰寫：橙叁

Copywriting: Othree

空間模特：趙雪婷

Space Model: Xueting Zhao

模特服裝：MAO BY MAO

Model Clothing: MAO BY MAO

特別鳴謝：王志明先? / 徐志先?

Special Thanks：Mr. Wang Zhiming / Mr. Xu Zhi